Allows your customers to create and share lists of products they want to purchase in your e-commerce.
Wish lists are one of the most useful e-commerce features: on the one hand, it encourages users to come back, allowing them to track the products they consider interesting. On the other hand, if users share their wish list – with friends or through social networks – this will increase the sales of your products and help promote your online business.
When we hear about the “wish list”, we think of a simple button that allows us to store the product that interests us in the e-commerce that we visit until the upcoming purchase. However, the wish list is something more.
Today, the wish list is a powerful marketing tool. Providing the ability to track user interests is useful, but that’s just the tip of the iceberg.
What can really affect the number of conversions and the volume of sales is, without a doubt, the freedom to share your own wish list even on social networks, increasing indirect sales: can you imagine the amount of sales that you can generate during the holidays or birthdays, when Will relatives and friends look for your customer’s wish list to buy a present? In addition, you can send a wish list to the site administrator to request an individual assessment of the respective products.
But the most interesting feature is all about you. From now on, you will be able to freely view your customer’s wish lists and view statistics on the most popular products in your store. What exactly does your average customer want? What happens if you send a special discount on the purchase of the most sought-after goods? And based on this, you can create special promotions and discounts for customer loyalty and encouraging them to buy the product they like.