Studies of various analytical companies have shown that more than 77% of online shoppers prefer to register in online stores using social networks. Why it happens? Firstly, the huge popularity of social networks, each of the Internet users has its own page in at least one social network. You can take advantage of this and connect your online store with your client’s favorite social network.
Secondly, it is speed. Nobody in our time likes to register for a long time on sites, enter a huge amount of information and remember a bunch of passwords and logins. If the user has an account on a social network, why not use this data and give the client the opportunity to register and log in to the site with one click. Thirdly, it is security. The largest social networks devote a huge amount of time and security to their customers’ pages. Thus, you can provide your users with complete security, as they will not once again enter passwords and other