Technically, it’s a parent and child theme combo. In practice, it’s a completely new way to customize and run a WP site, entirely from your front-end.
Which is why it’s called “Upfront.”
And you can try it right now.
WPMU DEV members, just head to themes and download a starter theme.
Not a member yet? Head over to our demo site, Upfront.pro to select a theme. Spirit is kinda nice. Turn on Upfront by clicking on ‘Customize Theme with Upfront’ in the top right.
So why does WordPress need Upfront?
Of course there are a lot of drag and drop theme builders, creators, composers and alike out there. From Headway to Pagelines via Divi past iThemes Builder en route to Themify and onto, naturally, the ever present WP Bakery Page Builder.
But let’s be honest, these are, as a rule, not actually front-end, nor are they at all easy to use, and, perhaps most importantly, they just don’t stand up against the competition.
