Increase your Revenue Potential
Mailchimp offers e-commerce retailers the tools needed to help drive sales. And with our robust tried and true features in combination with our newest offerings, Mailchimp’s all-in-one marketing platform is just what online retailers need to grow their business by leveraging tools that drive conversion.
Automations
(Abandoned Cart, Welcome, Product Retargeting, Product Recommendations, First Purchase, Re-engagement , Post Purchase emails, etc.)
Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria. And with the Customer Journey Builder tool, you can automate your customer’s journey to deliver relevant content based on behaviors and interactions.
Retargeting Ads
Mailchimp’s Facebook and Instagram retargeting ads help remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers’ attention and increase conversion with customers who were once engaged with your products and brand.
Purchase Likelihood
This predictive insights tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.
Increase Traffic to Your Site & Drive Repeat Purchases
Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships with your customers with content that means something to them.
Customer Relationship Management (CRM)
Marketing CRM tools are essential in helping you build and manage customer relationships. Organizing your audience with tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.
Digital Ads
With Mailchimp’s powerful targeting options, drive traffic to your site by reaching the right people on Facebook, Instagram, and across the web with Google’s ad network.
Social Media
Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers’ attention. Leverage social media to drive awareness of any special promotions and offers for your business.
Understand What Works So You Can Amplify Your Efforts
By connecting your online store to Mailchimp, you will bring your e-commerce site and marketing data into one centralized place–allowing you the ability to assess the business impact of your marketing efforts. Mailchimp provides the tools you need to not only test new opportunities but also view campaign performance so you can best optimize your marketing strategy going forward.
Analytics/Reporting
Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what’s working and what could improve.
