Schema.org is a specific dictionary of tags (or microdata) that you can add to your HTML to improve the presentation of your page in search results. Schema.org is a collaboration between Google, Bing, Yandex and Yahoo! to help you provide information their search engines need to understand your content and provide the best possible search results at this time. Adding schema markup to your HTML improves the way your page displays on the SERP by enhancing the rich snippets that appear below the page title. Structured data allows search engines not only to crawl your site, but to truly understand it. This extension automatically generates the required extended snippets and also provides structured data to your web pages.